Kvan Oosteren

Managing Director & co-owner · Reshift Digital

Kevin van Oosteren

I build platforms that help people choose and deliver results.

Managing Director and co-owner of Reshift Digital, the largest tech-focused media company in the Netherlands, responsible for commerce, performance and business development.

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  • 15+

    years in e-commerce, digital media and comparison platforms

  • 8M+

    monthly reach with more than 10 strong tech brands

  • 2026

    Managing Director of Reshift Digital, since 1 September

01Pillars

What I am responsible for.

  • 01

    Commerce

    Helping our partners grow through our platforms. Retailers that want sales impact as well as brands that want to build their products through our brands. With solutions that make an impact.

  • 02

    Performance

    Since January 2025 we have been a performance driven organisation. With real-time insight into user behaviour and conversions. That lets us run on results, not on assumptions.

  • 03

    Business Development

    Building new platforms and making them grow. In the Netherlands and, since 2026, across Europe. And getting ready for the new world of agentic commerce.

02Core business

Compare, test, inspire.

Since 2014 I have worked on platforms that help people choose. I started at Kieskeurig.nl, launched Review.nl and ID.nl myself and am now responsible for all brands of Reshift Digital together with Remco de Graaf. The question is always the same: how can we help our visitors as well as possible and run on results at the same time?

I also sit on the Supervisory Board of GS1 Netherlands, I am involved in Oncore.ai and I build Wijntripje.nl together with Frank Verbrugge. I developed that platform myself, with AI as my development partner and without a background in software development.

  • 01 · Comparesince 2014

    Kieskeurig.nl

    This is where it started in 2014. On Kieskeurig.nl consumers compare products and prices. In January 2025 I moved the business model to cost per sale. Put simply: we only earn when a visitor actually buys. In 2026 we also crossed the border with our international label Comparigo. We launched in France and Germany: Comparigo.fr and Comparigo.de.

    Performance · E-commerce

  • 02 · Testfounded 2021

    Review.nl

    Brands have their products tested by real consumers. Review.nl is the independent party in between and publishes the reviews on Kieskeurig.nl and with other partners. In 2026 we launched Opinigo, which makes us active across Europe.

    Consumer reviews · syndication

  • 03 · Inspirefounded 2022

    ID.nl

    All the tech brands of Reshift brought together in one platform: on the web and in social. One place for everyone who wants to be inspired by technology and then choose well.

    Platform · web and social

03What strengthens it

Beyond that, with the same question.

  • Member of the Supervisory Board · since 2026

    GS1 Netherlands

    GS1 sets the standards behind product data, such as the barcode. Good product data increasingly decides whether AI finds your product. Exactly where comparison and commerce meet.

  • Advisor & shareholder · since 2025

    Oncore.ai

    Oncore.ai gets companies ready for AI. It brings scattered data together into one reliable foundation and builds dashboards, a data team as a service and applied AI on top, from forecasts to agents. Reshift took a stake in Oncore.ai in 2025.

  • Co-founder · since 2026

    Wijntripje.nl

    My own project to fully embrace AI-assisted development. No development skills, but platform and marketing experience, built myself with AI. In November 2026 we also launched the German edition, Weintrips.de. Both belong to KF Online Services, my company with Frank Verbrugge.

04Career

Twelve years of platforms, one common thread.

  1. Compare

    Kieskeurig.nl

    Joined Kieskeurig.nl, the Dutch platform where consumers compare products and prices.

  2. Reshift Digital

    Reshift Digital acquires Kieskeurig.nl. Together we grow into the largest tech-focused media company in the Netherlands.

  3. Build

    Founded Review.nl Started myself

    Set up as part of Kieskeurig.nl. Brands have their products tested by consumers. Review.nl is the independent intermediary and syndicates the reviews to Kieskeurig.nl and third parties.

  4. Founded ID.nl Started myself

    Brought the tech brands of Reshift together in one platform, on the web and in social.

  5. Run on results

    Kieskeurig.nl moves to a performance model

    Switched the business model of Kieskeurig.nl to cost per sale. That turned Kieskeurig.nl into a marketing platform that runs on results for our partners, with real-time insight into conversions.

  6. Managing Director Kieskeurig.nl

    Appointed Managing Director of Kieskeurig.nl and the Compare division of Reshift Digital. Kieskeurig.nl, ID.nl and Review.nl are part of this cluster.

  7. Ownership

    Started Wijntripje.nl Started myself

    Out of personal passion and to learn faster, I started it with Frank Verbrugge as a project in AI-assisted development. Without any development skills, but with platform and online marketing experience, I built the platform myself and grew it. In November we also launched a German-language edition: Weintrips.de.

  8. Managing Director and co-owner Reshift Digital

    Leading Reshift Digital together with Remco de Graaf. I am responsible for Commerce, Performance & Business Development.

05Profiles

Where to find me

Reshift DigitalKieskeurig.nlWijntripje.nl

06Press

Press

Press releases from Reshift and GS1

For press and organisers

Writing about me or introducing me as a speaker? Please use these lines, so everything says the same.

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Bio, full

Managing Director and co-owner of Reshift Digital, the largest tech-focused media company in the Netherlands, responsible for commerce, performance and business development.

Bio, short

Managing Director and co-owner Reshift Digital

07Contact

A question, an idea or an invitation for a conversation? Send me a message on LinkedIn.

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